MY STORY
ON A MISSION WITH A VISION
HI THERE, I’M— JOSEPHINE
I’ve been thinking a lot about how to structure this page and how to properly introduce myself.At first, I wanted to keep it simple and just talk about my vision and the goals behind the brand I’m building. But somewhere along the way of designing this website, I realised something: this brand is me.So, consider this my little welcome to you.I’m genuinely happy you’re here, and I hope this makes choosing the right photographer for your story a little easier. Because before you trust someone to capture yours, I think you should get to know mine.-
I’m an analytical creative, and for a long time I felt caught between two worlds, trying to figure out where I truly belonged. Eventually, I realised I didn’t have to choose.
My path was never meant to be just one thing. Today, I get to combine my creative side behind the camera, out in the real world, with the analytical and digital side of me, right from my own home.
I’m a trained Business Developer with a background in e-commerce, and I’ve lived in quite a few different places before eventually settling in the small town of Härnösand.
I’m always up for trying something new, as long as it doesn’t involve too much wildlife. I’m a city girl at heart and would choose glamping over camping any day. If you know, you know.
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COFFEE OR WINE?
A glass of red, please.EARLY BIRD OR NIGHT OWL?
Up with the rooster.NEUTRALS OR COLOUR?
Colour. I painted my living room blue.WHAT’S YOUR HAPPY PLACE?
With my son.WHAT’S YOUR WEAKNESS?
Shopping. Unfortunately.TO-DO LIST OR VIBES?
Master of writing them. Not so much finishing them.BOOK OR NETFLIX?
Hate to admit it, but I haven’t read a book since school.DRESS UP OR DRESS DOWN?
Giving Carrie Bradshaw from Sex and the City vibes whenever I get the chance.HEELS OR SNEAKERS?
Heels in my heart. They just make me feel feminine.DINNER OUT OR DINNER IN?
Dinner out! Even though I genuinely love cooking. -
I’m a happy, intelligent overthinker.
“I’m a city girl at heart. Give me a boutique hotel over a tent any day.”
IF I’M YOUR PHOTOGRAPHER,
I’M ALSO YOUR BIGGEST SUPPORTER!
Working as a professinoal chererer as well so don’t you worry about stiff moments and quite events ;)
UNIQUELY YOURS
COMFORTABLE, CANDID & A LITTLE PLAYFUL
I want you to feel like yourself in front of my camera — never like you have to perform for it.My approach is relaxed, intuitive and a little playful. I’ll guide you when you need it, give you space when you don’t, and create an atmosphere where you can let your guard down and simply enjoy the moment.Because the photographs I love most aren’t the perfectly posed ones. They’re the ones where you forget the camera is there — the real smiles, the quiet glances, the movement, the little in-between moments that feel unmistakably yours.Beautiful imagery, yes. But more importantly, an experience that feels comfortable, genuine and entirely you.
EXPECT THE UNEXPECTED
THE ART OF NOTICING
Not everyone has it, not everyone feels it.
TIMELESS, NOT TRENDLESS
PICTURES THAT LAST A LIFETIME
I focus on creating photographs that feel like a true reflection of the people, relationships and moments they capture.My style combines natural moments with gentle direction, giving you images that feel authentic without sacrificing composition or creativity. I want your gallery to feel cohesive and current, while still looking and feeling right years from now. I would describe my style as editorial with a documentary touch but a good photographer will be able to spice it up for a clients vision.The aim is simple: photographs you’ll still want to have on your walls, in your albums and in your life long after the session is over.
INTENTIONALLY UNPOSED
PROMPTING MY WAY TO CANDID
I’ll give you little prompts and playful cues throughout the session, helping you relax, connect and create those genuine moments that make your images feel like you.